Keyring.
The opportunity.
Marketplace
We have identified three target segments that frequently have to use keycards.




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College Students

Modern day colleges implement RFID technology on campus for dorm and building entrance. We provide added convenience and security.





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Apartment Occupants

Adds convenience for occupants who use keycards to enter their homes. Can be used while carrying items such as groceries so user does not have to drop everything to take out their keycard.





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In-Person Offices

More and more companies and work spaces are moving to providing their employees with keycards to access the office.

Competitors
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HMY RFID Ring
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Linq Bracelet
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Other Various Amazon Products


Strategy
We aim to target their vulnerabilities, such as that they are chunky, heavy, and may be jarring to look at. We currently have the thinnest and lightest RFID ring on the market, with a clear option to make it even more discrete. Our bracelet will also be a lot more minimalist and comfortable than the silicone options currently available.


Go-To-Market Plan
First we will target local college students in California as our primary segment. If we develop a steady production process, we should seamlessly expand to our secondary segment of college students across the country. Potentially, we will scale to a B2B model. Our tertiary segment includes direct mass orders for educational institutes, of which we have discussed with a high school. Our final quaternary segment, after having developed a mass manufacturing process, will be housing residents and hotels that require scanning for entrance.


Our Ask
We are currently asking for $30k by the end of this year, and we are looking to raise $300k of funding by the end of year 2. This capital will be used for...


Bulk Purchases

Currently, each microchip costs $1.14 to source. With bulk purchase, we expect at least a 30% decrease in price per chip, at around 0.8 per chip.

Advertisements

We plan to advertise on Google Ads, YouTube and Instagram, which will require approximately $30k. This will rapidly accelerate our growth.







Securing this $30,000 in funding to support our marketing initiatives, research and development activities, operational expenses, and the transition to injection molding will enable us to scale our business, diversify our product offerings, and firmly establish ourselves as a front runner in the wearable technology sector.